Y'all Nachbarschaft!

One Sunday every four years.

Y'all Nachbarschaft! is an initiative that was founded in Berlin and Hamburg, and was committed to the political participation of the youth in poor neighborhoods.

Mandate

In the run-up to the 2021 Bundestag elections, we were selected to develop a concept for the promotion of youth participation in the federal elections. The mandate came with the support of the "Unmute Now" program, an initiative of Project Together and the Alfred Landecker Foundation.

The objective of our campaign was to address first-time voters and underrepresented youth from neighborhoods in Berlin Neukölln and Kreuzberg, and from the Wilhelmsburg neighborhood in Hamburg .

Concept Design

For this campaign, we conceived a touring voting booth - to emulate the secrecy of the voting act - where people were invited to talk about the upcoming elections, in a free form or according to per-selected questions.

Inspired by the "micro-trottoir" format, we encouraged anonymous participants to openly speak about what was important to them in the context of the upcoming elections. These dialogues were filmed, edited into a series of interviews, and collected as a "Video Archiv".

Out of this original material, we conceived a 360 marketing campaign that involved the creation of several marketing assets:

• Media and Content Production
• Web and online assets creation
• Digital advertisement on social media

Delivery

In addition to content creation and online assets, the project included a per-production and post-production effort to publicize our action within the target audience.

Special thanks to local organizations such as Oyoun and Gangway e.V., who supported us with their expertise and reach.