VINK-IO

Initial approach

We were approached in 2025 by our sister company and technology partner VINK-IO, in order to consult and revamp their corporate branding.

VINK-IO is a technology company that addresses an audience of finance professionals and software engineers.

Concept Design

Our initial step was to assess the positioning of the company's brand, and highlight the elements that made its strength. VINK-IO produces custom systems for startups and financial companies, and has an R&D department.

In parallel we collected elements and visual clues from recognizable firms operating in the same sector. This research covered companies like JPMorgan, State Street or Amundi.

By understanding their target audience's emotional lexicon, brands can craft narratives and experiences that resonate deeply, driving engagement and affinity. Under this premise, we tried to align the new corporate brand of VINK-IO, with the messaging proper to their industry and target audience.

Implementation

Instead of a simple website redesign, we jointly decided to build up a new corporate identity for the company:

• A new logo with a new type font that conveys a futuristic image
• A new color set for the brand, richer but within industry standards.
• A revamped design for the corporate website: for better structure and messaging.

Consistency with the client's past and vision was key to building a strong and recognizable brand identity. For this purpose - and as a personal touch - we included purpose-made pictures to the brand's marketing kit, as they serve to visually elevate the concept.

For this business case, our goal was to retain the commercial value of the VINK-IO brand, without compromising on the esthetics of a technology company.